HANTEO CHART · 2025 ANNUAL REPORT

HANTEO REWIND

2025, K-POP INVASION

In 2025, K-pop conquered every continent. Beyond Asia — across Europe, the Americas, and now even virtual idols are breaking dimensional barriers. Beginning with BTS, the trailblazers who coined the term “K-pop invasion,” we look back at how 16 iconic acts claimed the world stage last year.

C H A P T E R S
CHAPTER 01
K-pop Dynamite
That Broke the World
Pioneer
BTS
CHAPTER 02
From Infiltration to
Dominance: the DNA
Heirs
TOMORROW X TOGETHER · ENHYPEN
BOYNEXTDOOR · CORTIS
CHAPTER 03
K-pop Women Power
Conquering Asia
Warriors
TWICE · aespa · IVE · (G)I-DLE
CHAPTER 04 NOW
K-pop Swallows
Pop's Homeland
Generals
Stray Kids · SEVENTEEN · ATEEZ
Jin (BTS) · LE SSERAFIM
CHAPTER 05
K-pop Beyond
Dimensions
New Forces
PLAVE · Middle East K-pop Wave
Chapter 4: Swallowing Pop's Homeland

Chapter 4: K-pop Swallows Pop's Homeland

Stray Kids · SEVENTEEN · ATEEZ · LE SSERAFIM · RIIZE
In 2025, the Americas were no longer a new frontier for K-pop artists. The data show that the story has moved from entry to dominance. In this chapter, we look at how five frontier acts—from Stray Kids to RIIZE—captivated pop's homeland across the Americas last year.
The overwhelming dominant force across the Americas

Stray Kids

(Stray Kids)
Still standing strong despite enlistment-era gaps

SEVENTEEN

(SEVENTEEN)
Conquering North America and Europe at once

ATEEZ

(ATEEZ)
The center of gravity shifts from Japan to the U.S.

LE SSERAFIM

(LE SSERAFIM)
A new star rising in the Americas

RIIZE

(RIIZE)
K-POP FRONTIER · TOP5

K-pop Frontier Top 5 Across the Americas in 2025

The map-driven visualization has been rebuilt into a mobile-friendly card summary.

Total album sales
2.119M albums
Total digital score
3.488M points
Total tour stops
59 shows
Total audience
1.478M+ attendees
Tour summary by act across the Americas
Stray Kids
21 shows
15 cities · official tally
  • Shows21 shows
  • Audience853K
  • BasisOfficial
SEVENTEEN
9 shows
5 cities · estimated audience 158,411
  • Shows9 shows
  • Audience158K
  • BasisEstimated
ATEEZ
14 shows
12 cities · estimated audience 342,607
  • Shows14 shows
  • Audience343K
  • BasisEstimated
LE SSERAFIM
8 shows
8 cities · estimated audience 103,297
  • Shows8 shows
  • Audience103K
  • BasisEstimated
RIIZE
7 shows
7 cities · official tally 20,929
  • Shows7 shows
  • Audience21K
  • BasisOfficial
City-by-city performance snapshot
27 cities totalOpen a city card to see participating acts and attendance
Mexico CityMexico
Total 190,7804 acts
  • Stray Kids2 shows · 109,963
  • ATEEZ1 show · 58,500
  • LE SSERAFIM1 show · 20,070
  • RIIZE1 show · 2,247
Los AngelesUnited States
Total 169,8944 acts
  • Stray Kids2 shows · 79,389
  • SEVENTEEN2 shows · 43,200
  • ATEEZ2 shows · 43,200
  • RIIZE1 show · 4,105
São PauloBrazil
Total 110,4791 act
  • Stray Kids2 shows · 110,479
ArlingtonUnited States
Total 104,5232 acts
  • Stray Kids2 shows · 68,253
  • ATEEZ1 show · 36,270
New YorkUnited States
Total 103,0733 acts
  • Stray Kids2 shows · 63,005
  • ATEEZ1 show · 36,000
  • RIIZE1 show · 4,068
ChicagoUnited States
Total 82,5993 acts
  • Stray Kids1 show · 35,799
  • ATEEZ1 show · 36,900
  • LE SSERAFIM1 show · 9,900
OrlandoUnited States
Total 77,4202 acts
  • Stray Kids1 show · 46,766
  • ATEEZ2 shows · 30,654
Washington, DCUnited States
Total 72,0193 acts
  • Stray Kids1 show · 37,095
  • SEVENTEEN2 shows · 33,311
  • RIIZE1 show · 1,613
SeattleUnited States
Total 61,5473 acts
  • Stray Kids1 show · 41,264
  • LE SSERAFIM1 show · 17,212
  • RIIZE1 show · 3,071
AtlantaUnited States
Total 55,6322 acts
  • Stray Kids1 show · 36,732
  • ATEEZ1 show · 18,900
TorontoCanada
Total 49,7451 act
  • Stray Kids1 show · 49,745
Rio de JaneiroBrazil
Total 49,0631 act
  • Stray Kids1 show · 49,063
SantiagoChile
Total 48,2291 act
  • Stray Kids2 shows · 48,229
LimaPeru
Total 43,8061 act
  • Stray Kids1 show · 43,806
San FranciscoUnited States
Total 43,0943 acts
  • Stray Kids1 show · 33,403
  • LE SSERAFIM1 show · 6,300
  • RIIZE1 show · 3,391
TacomaUnited States
Total 37,8002 acts
  • SEVENTEEN1 show · 18,900
  • ATEEZ1 show · 18,900
SunriseUnited States
Total 36,0001 act
  • SEVENTEEN2 shows · 36,000
AustinUnited States
Total 27,0001 act
  • SEVENTEEN2 shows · 27,000
NashvilleUnited States
Total 18,0001 act
  • ATEEZ1 show · 18,000
NewarkUnited States
Total 17,5501 act
  • LE SSERAFIM1 show · 17,550
San JoseUnited States
Total 17,2711 act
  • ATEEZ1 show · 17,271
InglewoodUnited States
Total 15,7501 act
  • LE SSERAFIM1 show · 15,750
GlendaleUnited States
Total 15,4121 act
  • ATEEZ1 show · 15,412
BaltimoreUnited States
Total 12,6001 act
  • ATEEZ1 show · 12,600
Las VegasUnited States
Total 10,8001 act
  • LE SSERAFIM1 show · 10,800
Grand PrairieUnited States
Total 5,7151 act
  • LE SSERAFIM1 show · 5,715
RosemontUnited States
Total 2,4341 act
  • RIIZE1 show · 2,434
K-POP FRONTIER · TOP5

Top 5 K-pop frontiers that dominated the Americas in 2025

Combined album sales
2.119M copies
Combined digital score
3.488M points
Combined tour dates
59 shows
Combined total audience
147.8M+
Stray Kids
21 shows
15 cities · officially counted
  • Tour dates21 shows
  • Audience853k
  • BasisOfficial
SEVENTEEN
9 shows
5 cities · estimated audience 158,411
  • Tour dates9 shows
  • Audience158k
  • BasisEstimated
ATEEZ
14 shows
12 cities · estimated audience 342,607
  • Tour dates14 shows
  • Audience343k
  • BasisEstimated
LE SSERAFIM
8 shows
8 cities · estimated audience 103,297
  • Tour dates8 shows
  • Audience103k
  • BasisEstimated
RIIZE
7 shows
7 cities · officially counted 20,929
  • Tour dates7 shows
  • Audience21k
  • BasisOfficial
160°W140°W120°W100°W80°W60°W40°W20°W 70°N50°N30°N10°N10°S30°S50°S Canada United States Mexico Brazil Peru Chile Toronto Seattle San Francisco Los Angeles Chicago New York Washington, D.C. Mexico City Lima Santiago Rio de Janeiro Sao Paulo NORTH AMERICA SOUTH AMERICA
TorontoCanada
  • Stray Kids1 show · 49,745 attendees
SeattleUnited States
  • Stray Kids1 show · 41,264 attendees
  • LE SSERAFIM1 show · 17,212 attendees
  • RIIZE1 show · 3,071 attendees
TacomaUnited States
  • SEVENTEEN1 show · 18,900 attendees
  • ATEEZ1 show · 18,900 attendees
San FranciscoUnited States
  • Stray Kids1 show · 33,403 attendees
  • LE SSERAFIM1 show · 6,300 attendees
  • RIIZE1 show · 3,391 attendees
San JoseUnited States
  • ATEEZ1 show · 17,271 attendees
Los AngelesUnited States
  • Stray Kids2 shows · 79,389 attendees
  • SEVENTEEN2 shows · 43,200 attendees
  • ATEEZ2 shows · 43,200 attendees
  • RIIZE1 show · 4,105 attendees
InglewoodUnited States
  • LE SSERAFIM1 show · 15,750 attendees
Las VegasUnited States
  • LE SSERAFIM1 show · 10,800 attendees
GlendaleUnited States
  • ATEEZ1 show · 15,412 attendees
ArlingtonUnited States
  • Stray Kids2 shows · 68,253 attendees
  • ATEEZ1 show · 36,270 attendees
Grand PrairieUnited States
  • LE SSERAFIM1 show · 5,715 attendees
AustinUnited States
  • SEVENTEEN2 shows · 27,000 attendees
ChicagoUnited States
  • Stray Kids1 show · 35,799 attendees
  • ATEEZ1 show · 36,900 attendees
  • LE SSERAFIM1 show · 9,900 attendees
RosemontUnited States
  • RIIZE1 show · 2,434 attendees
AtlantaUnited States
  • Stray Kids1 show · 36,732 attendees
  • ATEEZ1 show · 18,900 attendees
NashvilleUnited States
  • ATEEZ1 show · 18,000 attendees
OrlandoUnited States
  • Stray Kids1 show · 46,766 attendees
  • ATEEZ2 shows · 30,654 attendees
SunriseUnited States
  • SEVENTEEN2 shows · 36,000 attendees
New YorkUnited States
  • Stray Kids2 shows · 63,005 attendees
  • ATEEZ1 show · 36,000 attendees
  • RIIZE1 show · 4,068 attendees
NewarkUnited States
  • LE SSERAFIM1 show · 17,550 attendees
Washington, D.C.United States
  • Stray Kids1 show · 37,095 attendees
  • SEVENTEEN2 shows · 33,311 attendees
  • RIIZE1 show · 1,613 attendees
BaltimoreUnited States
  • ATEEZ1 show · 12,600 attendees
Mexico CityMexico
  • Stray Kids2 shows · 109,963 attendees
  • ATEEZ1 show · 58,500 attendees
  • LE SSERAFIM1 show · 20,070 attendees
  • RIIZE1 show · 2,247 attendees
LimaPeru
  • Stray Kids1 show · 43,806 attendees
SantiagoChile
  • Stray Kids2 shows · 48,229 attendees
Rio de JaneiroBrazil
  • Stray Kids1 show · 49,063 attendees
Sao PauloBrazil
  • Stray Kids2 shows · 110,479 attendees
Stray Kids
The powerhouse that devoured North and South America at once through K-pop
Why Stray Kids stand as the strongest force in the Americas is clear. In the five-team comparison, they ranked No. 1 across all three axes—album sales in the Americas, tour dates and audience, and weeks in the U.S. Top 10 country chart. At the 33rd Hanteo Music Awards 2025, they also swept the Album Grand Prize and four continental artist awards, proving that beyond the U.S. alone, both consumption and live mobilization exploded across North and South America.
Album sales in the Americas
1.32M

Album sales that show overwhelming influence across the Americas, plus the Album Grand Prize at HMA 2025

Five-team comparison

Top of the Top: Stray Kids

Among the five acts that showed powerful influence across the Americas, Stray Kids stood in an overwhelmingly leading position.

① Album sales in the Americas
No. 1 in Americas sales
Stray Kids 1,329,160 copies · about 3.6x SEVENTEEN in 2nd place
Stray Kids
1,329,160 copiesNo. 1
SEVENTEEN
372,383 copies
LE SSERAFIM
302,004 copies
RIIZE
109,829 copies
ATEEZ
6,577 copies
② Tour dates and audience in the Americas
No. 1 in live draw
Stray Kids 21 shows · 852,991 attendees · about 2.5x ATEEZ in 2nd place
Stray Kids
852,991 attendeesNo. 1
ATEEZ
342,607 attendees14 shows
SEVENTEEN
158,411 attendees9 shows
LE SSERAFIM
103,297 attendees8 shows
RIIZE
20,929 attendees7 shows
③ Weeks in Hanteo Country Chart U.S. Top 10
No. 1 in weeks inside the U.S. Top 10 country chart
Stray Kids 46 weeks · 4.6x ATEEZ/LE SSERAFIM in 2nd place at 10 weeks
Stray Kids
46 weeksNo. 1
ATEEZ
10 weeks
LE SSERAFIM
10 weeks
SEVENTEEN
9 weeks
RIIZE
2 weeks
33rd Hanteo Music Awards 2025
Stray Kids: five awards at HMA 2025
Album Grand Prize + 4 continental artist awards

Their lead in the Americas translated directly into awards. Along with the Album Grand Prize, Stray Kids took continental artist awards for North America, South America, Europe, and Africa, proving their global reach more strongly than anyone.

Grand Prize Album Grand Prize Stray Kids
North America Continental Artist Award · North America Stray Kids
South America Continental Artist Award · South America Stray Kids
Europe Continental Artist Award · Europe Stray Kids
Africa Continental Artist Award · Africa Stray Kids

Reading

Stray Kids' story in the Americas is not simple entry but occupation. It is not just No. 1 sales—21 tour dates, more than 850,000 attendees, and 46 weeks in the U.S. Top 10 all line up into one narrative.

In other words, they were not simply strong in the U.S.; they expanded demand that began in North America into South America and turned it into real live attendance.

In 2025, Stray Kids were the K-pop act loved most broadly and deeply across North and South America.

Source · Hanteo raw sales/chart data · tour sheets
Key Hanteo data
2025Hanteo album sales6,133,177 copies
2025Hanteo digital score82,925 pts
2025Americas sales1,329,160 copies
2025Country chart - weeks in U.S. Top 1046 weeks
2025Tour attendance852,991 attendeesHanteo K-pop Culture Research Institute estimate
2025Americas tour scale15 cities · 21 shows
SEVENTEEN
Still strong even in the enlistment phase... 372,000 sales in the Americas, up 937% over five years
SEVENTEEN's growth in the Americas was not a one-off peak. Sales rose from 35,900 in 2021 to 996,959 in 2023. Even as military enlistments changed the structure of group activity from 2024 onward, full-group, solo, and unit releases together kept the momentum going, and SEVENTEEN's presence in the Americas remained intact.
Five-year growth in the Americas
+937%

From 35,900 in 2021 to 372,387 in 2025. A figure that proves both the group's current scale and the long arc of its growth story.

SEVENTEEN AMERICAS 5-YEAR TREND

SEVENTEEN Americas album sales trend, 2021–2025

Sales in 2025 were lower than in 2023 and 2024, but that decline is hard to read simply as a shrinking of SEVENTEEN's scale. As military service began and the full-group-centered structure loosened, solo and unit sales grew in share, and demand in the Americas still held at roughly 372,000 copies.

Americas sales trend, 2021–2025 · full-group and solo/unit shares counted togetherFull-group release salesSolo/unit salesAnnual Americas sales0300,000600,000900,0001,200,000Year countedAmericas sales (copies)35,9002021100.0%18,9122022100.0%996,959202399.8%807,035202493.1%6.9%372,387202561.4%38.6%Note: Full-group refers to releases under “SEVENTEEN,” while solo/unit combines related releases such as BSS, Jeonghan, Jeonghan X Wonwoo, Hoshi X Woozi, Dino, and S.Coups X Mingyu.Source: Hanteo K-pop Culture Research Institute

Reading

It is hard to read SEVENTEEN's 2025 simply as decline. Sales in the Americas fell from 996,959 in 2023 and 807,035 in 2024 to 372,387 in 2025, but compared with the starting point of 35,900 in 2021, the group is still operating at a completely different scale. A market 10.37 times larger than five years ago shows that SEVENTEEN's demand in the Americas has expanded over the long term, not as a passing fad.

The most striking point is the structural change. In 2023 and 2024, most sales in the Americas came from full-group activity, but in 2025 the solo/unit share expanded to 38.6%. As the explosive power of full-group activity softened somewhat, units and derivative activity such as BSS, Hoshi X Woozi, and Jeonghan X Wonwoo filled the gap and kept consumption of the team brand moving.

So SEVENTEEN's 2025 is closer to a year of 'maintaining scale amid structural change' than a year of setting a new peak. Even though the center of the group's operation shifted because of enlistment, it still maintained sales of around 372,000 in the Americas, and over a five-year accumulation the growth story becomes even clearer.

Key Hanteo data
2025Hanteo album sales5,096,138 copies
2025Hanteo digital score512,978 pts
2025Americas sales372,387 copies
2025Americas tour scale5 cities · 9 shows
2025Americas tour audience158,411 attendees
2025Full-group share61.4%Americas combined basis
2025Solo/unit share38.6%Americas combined basis
ATEEZ
After conquering North America and Europe, they returned to Asia in triumph
ATEEZ's 2025 was filled with a world tour. The core momentum first exploded in North America and Europe. After generating response with 14 shows in 12 North American cities for 342,608 people and 15 shows in 12 European cities for 180,937 people, another 13 Asian dates spanning Seoul and Japan for 193,611 people completed a world-tour route totaling 42 shows and 717,156 attendees on the global map.
Combined global tour
717k

A global tour centered on North America and Europe and extending into Asia, completing a world tour of 42 shows in 29 cities across 12 countries.

2025 ATEEZ WORLD TOUR MAP

42 shows across the world map, a global tour on the scale of 717,000 attendees

GLOBAL TOUR42 shows · 717,156 attendees

29 cities · 12 countries

NORTH AMERICA
United States · Mexico
  • Mexico City58,500
  • Los Angeles43,200
  • Chicago36,900
  • Arlington36,270
EUROPE
8 countries · 12 cities
  • Paris29,225
  • Berlin24,479
  • London22,129
  • Cologne14,156
ASIA
South Korea · Japan
  • Saitama99,900
  • Kobe34,000
  • Nagoya27,000
  • Seoul16,688
WORLD TOUR
Worldwide totals
  • Shows42
  • Cities29
  • Countries12
  • Audience717,156
Key tour cities
Saitama
99,900
Mexico City
58,500
Los Angeles
43,200
New York
36,000
Paris
29,225
London
22,129
Seoul
16,688
ATEEZ full world-tour world-map background
NORTH AMERICA
  • Countries2
  • Cities12
  • Show14 shows
  • Audience342,608 attendees
EUROPE
  • Countries8
  • Cities12
  • Show15 shows
  • Audience180,937 attendees
ASIA
  • Countries2
  • Cities5
  • Show13 shows
  • Audience193,611 attendees
Los Angeles43,200
New York36,000
Mexico City58,500
London22,129
Paris29,225
Seoul16,688
Saitama99,900
NORTH AMERICA
United States · Mexico
  • Mexico City 58,500
  • Los Angeles 43,200
  • Chicago 36,900
  • Arlington 36,270
EUROPE
8 countries · 12 cities
  • Paris 29,225
  • Berlin 24,479
  • London 22,129
  • Cologne 14,156
ASIA
Korea · Japan
  • Saitama 99,900
  • Kobe 34,000
  • Nagoya 27,000
  • Seoul 16,688
WORLD TOUR
Worldwide total
  • Total shows 42 shows
  • Total cities 29
  • Total countries 12
  • Total audience 717,156 attendees
33rd Hanteo Music Awards 2025
ATEEZ: two awards at HMA 2025
Artist of the Year · World Stage

Two awards at HMA 2025
▶ Artist of the Year: ATEEZ
▶ World Stage: ATEEZ

HMA 2025 Artist of the Year ATEEZ
World Stage World Stage ATEEZ Awarded to the team that delivered the most impressive world tour of the year

Reading

If you look only at sales, ATEEZ might appear to have shrunk in scale, but the tour data plotted across the world map paint a completely different picture.

North America's 342,608 attendees and Europe's 180,937 built the core first, and another 193,611 from Seoul and Japan extended the line, making ATEEZ in 2025 a world-tour act on the scale of 42 shows and 717,156 attendees.

In other words, the key to this team is that simultaneous control of North America and Europe broke first, and that momentum expanded into Asia to complete a global narrative.

Key Hanteo data
2025Hanteo album sales885,269 copies
2025Country chart - weeks in U.S. Top 1010 weeks
2025North America tour scale12 cities · 14 shows
2025Estimated North America audience342,608 attendeesBlank entries estimated at 90% of max venue capacity
2025Europe tour scale12 cities · 15 shows
2025Europe audience180,937 attendees
2025Asia tour scale5 cities · 13 shows
2025Combined global audience717,156 attendees
LE SSERAFIM
2025: the great pivot from Japan to the United States
LE SSERAFIM's change was not merely a U.S. entry. In 2024, overseas performance was centered on Japan, but in 2025 U.S. sales surpassed Japan. With 301,692 copies in the U.S., 294,768 in Japan, 10 weeks in the U.S. Top 10, and 8 shows in 8 cities across the Americas with an estimated 103,297 attendees, the axis of success clearly shifted. What had remained a one-off stage in the Americas in 2024 expanded into tour-scale demand in 2025.
Album sales in the Americas
301,692

The fact that U.S. sales moved ahead of Japan alone shows that LE SSERAFIM's expansion in the Americas has moved beyond entry and into a shift of market center.

LE SSERAFIM: Japan vs U.S. data, 2024 and 2025
For K-pop girl groups, Japan had long been seen as the most stable overseas market. LE SSERAFIM rewrote that formula in 2025 by pushing U.S. sales ahead of Japan, while also posting a Hanteo digital score of 2,076,743 and an estimated 103,297 attendees across 8 shows in 8 cities in the Americas, proving both public response and live demand.
Album sales

Japan vs U.S. album sales

Japan led by a wide margin in 2024, but the U.S. overtook Japan in 2025.

2024Japan 80.5% · U.S. 19.5%
Japan295,874
United States71,500
2025Japan 49.4% · U.S. 50.6%
Japan294,768
United States301,692
Live draw

Japan vs U.S. live draw

From a Japan-only center in 2024 to a U.S.-Japan balanced structure in 2025.

2024Japan 100% · U.S. 0%
Japan80,000
United States0
2025Japan 49.2% · U.S. 50.8%
Japan100,170
United States103,297
Sales pivot
U.S. sales 71.5k → 301.7k
71,500
301,692
Live draw pivot
U.S. live draw 0 → 103.3k
0
103,297

Reading

LE SSERAFIM's 2025 reads as the year when the axis of its overseas success moved from Japan to the United States.

U.S. sales of 301,692 overtook Japan's 294,768, and album sales across the Americas expanded to 302,004. Added to that were a Hanteo digital score of 2,076,743 and 10 weeks in the U.S. Top 10, confirming both sales strength and public response.

Meanwhile, 8 shows in 8 cities across the Americas and an estimated 103,297 attendees show that LE SSERAFIM's local demand did not stop at a one-off buzz, but translated into real tour draw.

Key Hanteo data
2025Hanteo album sales1,266,023 copies
2025Album sales in the Americas302,004 copies
2025Hanteo digital score2,076,743 pts
2025Country chart - weeks in U.S. Top 1010 weeks
2025Americas tour scale8 cities · 8 shows
2025Americas tour audience103,297 attendees
RIIZE
A new star rising in the Americas
For RIIZE, 2025 was the year they moved beyond testing potential and began seriously raising their scale. Their U.S. activity, which started with a single fan-con in 2024, expanded into a six-show tour across six U.S. cities in 2025, and U.S. album sales also 57,323 copies to 109,807 copiesjumped. RIIZE has now moved beyond being a group merely proving potential and is emerging as a new rising star across the Americas.
Growth rate in the Americas
91.6%

U.S. album sales also jumped 1.9x from 57,323 to 109,807, and live activity expanded to 7 shows across 7 cities in the Americas.

2025: the teaser is over
If 2024 used a fan-con to test the Americas, 2025 used a concert tour to build a real map of demand linking the East Coast, West Coast, and Mexico. The core of the growth lies less in simple sales gains than in the shift from a fan-con-style market entry to tour-driven mobilization.
U.S. metrics: 2024 vs 2025
U.S. sales+91.6%57,323 → 109,807
U.S. show count6x1 show → 6 shows
2025 U.S. audience18,682 attendeesOfficial 2024 figure not disclosed
Metric2024Change2025
U.S. album sales
57,323
+91.6%1.92x
109,807
U.S. show count
1 shows
+500%6x larger
6 shows
U.S. audience
Not disclosed
First official countNo comparison value
18,682 attendees
At a glance, sales grew 1.9x and show count 6x. If 2024 was the stage of testing reaction through one fan-con, 2025 rose to the stage where real demand became visible through a U.S.-wide tour and 18,682 attendees. The 2024 U.S. audience figure is marked undisclosed because no official number was released.

Reading

RIIZE should be read as 'a rising star in the Americas' because every number points upward. In 2024, U.S. activity remained at the level of confirming potential: one L.A. fan-con and 57,323 U.S. sales.

But in 2025, U.S. sales jumped to 109,807, shows increased to six, and 18,682 attendees were drawn across six U.S. cities. At the same time, the act recorded one week at No. 1 on Hanteo's U.S. country chart, showing live demand and consumption moving together.

In other words, the core of RIIZE's performance in the Americas is not yet top absolute scale but growth elasticity. After 2024 passed like a teaser, 2025 clearly marked the coordinates of a next-generation rising star capable of lifting the scale of the next tour.

Key Hanteo data
2025Hanteo album sales2,940,751 copies
2025Album sales in the Americas109,829 copies
2025Hanteo digital score487,398 pts
2025Country chart - weeks in U.S. Top 102 weeks
2025Americas tour scale7 cities · 7 shows
2025Americas tour audience20,929 attendees

The Americas are now a core stage for K-pop

Stray Kids tied charts, sales, and touring into one flow, setting the benchmark for long-term occupation of the Americas SEVENTEEN proved that even in the enlistment phase, its five-year growth story and scale remain intact ATEEZ proved its expansion potential as live response and tour demand exploded ahead of sales LE SSERAFIM shifted the center of gravity from a Japan-centered story to a U.S.-centered one, setting a new benchmark for girl groups RIIZE moved beyond the testing phase into full expansion, emerging as a growth stock for the next cycle

The conclusion of Chapter 4 for 2025 is clear.
The Americas are no longer an outside market into which K-pop merely enters,
but a core stage where chart, sales, and touring strategies are tested at the same time.

Even within the same market, the five acts built results in different ways.
One completed long-term occupation, another held its scale,
and others signaled live response, market migration, and the next wave of growth.